Insights | Driving transaction volumes for new corridors
Driving transaction volumes for new corridors. A guide for MNOs and Banks
In our guide, we shared case studies on how our partners increased their transaction volumes and customer retention rates with well-planned marketing activities.
One of the studies is a six-week campaign for a new corridor launch from a money transfer operator (the sending partner) to two different mobile network operators in the same country (the receiving partners).
They had the following results:
- Increased the attraction of first-time receivers by over 150%.
- Increased retention of receivers by over 600%.
- Over 200% increase in campaign volume.
- The target was achieved within two weeks of the campaign ending.
Get our new guide on Driving Transaction Volumes for new corridors to review the case studies and get some best practices for creating a new marketing campaign.
